Fiat 500C Stages Amsterdam Bikini Dance Party

Fiat briefly shut down the Koningsplein, or King's Square, in central Amsterdam recently to hold the Fiat 500C Cool Bikini Contest.  Despite the frigid temperatures and snowy weather, a bevy of bikini beauties danced to the beats of a drum band all to promote the Fiat 500C.

Staged with viral marketing in mind, the "impromptu" event drew camera-toting tourists from the flower market and awestruck oliebollen-buying residents.  Amongst those in the crowd was Dutch television personality Suzanne de Jong.

The Fiat 500C cabrio was released earlier this year at the Geneva Motor Show.