BMW JOY 3D: Asia's 1st Interactive 3D Building Projection

The creative, advertising and marketing teams at BMW went completely bonkers with this one. It was done to promote their new supplementing tagline, ‘Joy is BMW’. This stunt happened in Singapore and the German auto giant walked to the most insane level of advertising spends. Two giant hands appear to use two buildings as canvases to create 3D images of their interpretation of ‘Joy’. It is Asia’s first interactive 3D building projection. Check out the vid and drop in your comments. I personally think it is a unique and quite creative effort.

Watch as BMW transforms busy office buildings in Singapore from a symbol of work, into a symbol of Joy. Witness Joy coming alive at Suntec City, Towers 2 & 3.