Tata Nano wins gold at 2010 Edison Awards

Tata Nano, which put India on the global map, has recently won the gold prize at the Edison Awards (recognised as America’s innovation award that takes the time-tested characteristics of innovation from earlier visionaries and writes a new chapter in American innovation history) for this year. The award was given in the transport category for the car’s unique design and low price. It is now known worldwide that Tata Nano was introduced in 2008 as the world’s cheapest car which is priced at US$ 2,500 and has caught attention of the entire world with its innovative features and ultra-low price tag. Furthermore, Tata is now working to adapt the Nano for sale in markets around the world.

A Tata Nano fan said, "The good news for Tata Motors has come at a time when the company was facing huge challenge with Nano for its recent fire problems. Two Nano cars were reportedly burnt so far, but fortunately no body was injured. Analysts are saying that the rear engine does not have good cooling system and that is the reason behind this fire problem and Tata is also investigating the matter seriously.”

Launched in 1987 by the American Marketing Association to recognize and honor excellence in the development and launch of new products, these awards are named after Thomas Alva Edison (1847-1931). Edison’s extraordinary new product development methods garnered him over 1,093 U.S. patents and made him a household name across the world. The Edison Achievement Award recognizes distinguished business executives who have made a significant and lasting contribution to innovation, marketing and human centered design throughout their careers. This honour is bestowed among the elite within corporate America because Edison Achievement Award Winners’ accomplishments serve as an inspiration industry wide.