GM continues to register strong sales; Beat making waves!

 

General Motors India has registered an impressive growth of 61% in sales in May 2010, compared to the corresponding period last year. It sold 8,225 units in May 2010 against 5,109 units in May last year. The May 2010 sales comprise of 2,812 units of the Chevrolet Spark, 2,296 units of Chevrolet Beat, 1,418 units of the Chevrolet Tavera, 854 units of the Cruze, 396 Units of Chevrolet Aveo, 312 units of Chevrolet Aveo U-VA, 84 units of the Chevrolet Captiva and 53 units of Chevrolet Optra.
 

 

The increase in the sales was primarily driven by the tremendous response to the extremely popular and much sought after Chevrolet Beat, Cruze and Spark. The Chevrolet Beat and Cruze have become the industry benchmarks in their respective segments and a winner among consumers in India, with its best-in-class design, performance and other product attributes. Chevrolet Spark continues to register impressive sales, clearly validating it as the most sought after mini car in its segment in terms of styling, performance, fuel efficiency, value for money proposition and other product attributes.

Commenting on the performance, Mr. P. Balendran, Vice President, GM India said, "We are excited by the continued overwhelming response to Chevrolet Beat, Cruze and Spark. Introduction of best-in-segment cars from the 300 series, increase in customer outreach through distribution network, our unique value proposition like Chevrolet Cashless Ownership offer and our promise to deliver quality and performance are the factors that have led to the impressive sales.”

GM India recently launched the Chevrolet Aveo CNG in Ahmedabad. This launch is a testament to the importance that GM India attaches to green technology and environment friendly mobility solutions. This new offering is expected to appeal to both individuals and fleet customers due to the lower operational cost and expansion of the CNG stations footprint across the country.

It may be recalled that the company has ramped up production by adding the second shifts at Halol and Talegaon plants recently to meet the increased demand of its products. The company is also rapidly expanding its sales and service network to support the increasing market demand of its cars. It intends to take the network to 300 sales points and an equal number of authorized service outlets by the end of this year from the current 206 sales points and 200 authorized service outlets across the country.