2011 Ford Focus debuts at the NAIAS in Detroit

 

 

Ford unveiled its next-generation Focus today, at the North American International Auto Show (NAIAS) in Detroit. When it goes on sale in Europe and the US in 2011, the new Focus will be available in sedan and hatchback versions.

‘The efficiencies generated by our new global C-car platform will enable us to provide Ford Focus customers with an affordable product offering quality, fuel efficiency, safety and technology beyond their expectations,’ said Alan Mulally, Ford’s president and CEO. Apart from Europe and the US, the new Focus might also be sold in some Asian markets, including China and perhaps India.

‘Global customers increasingly want smaller cars with outstanding fuel economy, but without sacrificing any of the style, technology, connectivity and driving quality they demand from larger vehicles,’ says Derrick Kuzak, Ford’s group vice president of Global Product Development. ‘Our next generation of C-cars – led by the exciting new Focus – will clearly show that Ford is ready to meet that challenge,’ he adds.

Developed by a global team, led from Ford’s European small and medium vehicle centre near Cologne, in Germany, with powertrain development led by a similar team at Ford’s technical centre in the UK, the new Focus has been engineered to meet all customer and legislative requirements of major worldwide markets.

The 2011 Focus will be available with a range of petrol and diesel engines, including Ford’s new range of EcoBoost engines that have been engineered to maximise fuel economy.