Ford
Overview
Ford
| Ford Motor Company is the fourth largest automobile manufacturer in the world. Founded by Henry Ford, in June 1903, the American MNC has its reach across the world. Headquartered in Dearborn, Michigan, it is best known for unmatched quality in the engineering of its vehicles. The automaker first started its operation in India in 1926, but was shut down in 1954. It re-entered the Indian automobile business in 1995, as a 50-50 joint venture with Mahindra & Mahindra. The company came to be known as Mahindra Ford India Limited (MFIL). In 1998, Ford acquired almost 72% of the share in MFIL and was then, renamed as Ford India. Escort was its first passenger car launched in India. In 2001, the sedan was replaced by Ikon, which has been produced indigenously in the country. After the huge success of Ikon, the company added some more luxurious cars to its product line, including Fiesta, Fusion and Endeavour. The cars manufactured by Ford India are widely accepted for their unique style, performance and luxury. The J D power 1997 India Initial Quality and Customer Satisfaction Awards voted the Ford Escort as the best quality car and Mahindra Ford and its dealerships were rated the highest in Customer Satisfaction. |
Models
Ford Endeavour
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| The rugged looking Ford Endeavour is a mid-size SUV with superb off-road driving dynamics and a roomy interior that offers sufficient space for cargo and passengers as well. Offered in both rear-wheel-drive and all-wheel-drive configuration, this SUV comes with two variants in India: 4x2 XLT and 4x4 Thunder+. The XLT is propelled by a 2.5-litre I-4 diesel engine that generates an impressive 141 bhp. Thunder+ is powered by a 3.0L TDCi I4 diesel engine that generates 154 bhp of power and 380 Nm of torque. The engines are linked to a 5-speed manual transmission. The front fascia is distinctive with a high bonnet and a behemoth size; handling is superb and steering is responsive. A thoughtfully designed interior is fitted with cup holders for all passengers and an air conditioning system with vents for all three rows to provide a high level of comfort. |
Ford Fiesta
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| The Ford Fiesta is a compact luxury sedan with an energetic and responsive Dura technology that provides high stability and an exceptional driving experience. This car exudes style and comfort and takes on roads like dynamite, giving a stiff competition to its rivals. The Fiesta is available in seven variants in India: 1.4 Duratec EXI, 1.6 Duratec ZXI, 1.6 S and 1.6 Duratec SXI are petrol versions and 1.4 TDCi EXI, 1.4 TDCi ZXI, and 1.4 TDCi SXI are diesel versions. Splendid performance is ensured with choices of a 1.4L and a 1.6L engine. Both engines are linked to a 5-speed manual transmission. The plush and roomy interior offers an easy-to-decipher instrumental panel and umpteen luxury features. Twin-jewel effect headlamps, a radiator grille, and bumpers integrated with fog lamps give the sedan a sporty look. |
Ford Fusion
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| The Ford Fusion is a perfect choice for a midsize family hatchback. Ford recently added the Plus variants to the line-up. Sporting an aggressive look and an angular profile, this car commands a strong presence on Indian roads. It is offered in four variants - 1.6 Duratec Petrol, 1.4 TDCi Diesel, Plus 1.6 Duratec Petrol, and Plus 1.4 TDCi Diesel. The 1.6 Duratec variants are equipped with a reliable 1.6-litre petrol engine that generates 100 bhp and the 1.4 TDCi variants are powered by a 1.4-litre diesel engine that churns out 67 bhp. Both the engines are mated to a 5-speed manual transmission. The suspension system is composed of an independent McPherson strut in the front and a heavy duty twist beam system in the rear. It has a versatile interior with a spacious stowage area and a split-folding rear seat that offers ample legroom in the rear. The Fusion Plus variants come with an Anti-lock Braking System (ABS) that is enhanced by Electronic Brakeforce Distribution (EBD) technology. |
Ford Ikon
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| The Ford Ikon stands out in competition with its exquisite styling, lavish interior, excellent maneuverability, and a high-performance peppy engine. The sturdy and youthful appearance enhances its overall appeal and charm. This car is available in a single variant in India as the '1.3 Flair petrol'. The Ford Ikon Flair receives a 1.3-litre petrol engine generating 69 bhp and it is coupled to a smooth 5-speed manual transmission. The build quality is strong with perfect finish. The inviting interior is crafted with truffle upholstery, a noise-insulated cabin, and spacious legroom in the front and rear. |
